BRUSSELS — The European Union’s landmark Artificial Intelligence Act entered full enforcement this week, and the industry’s largest platform operators are now required to publish transparency reports, document training data practices, and submit high-risk systems for conformity assessment.
What changes today
Companies operating general-purpose AI models must disclose energy consumption, model cards, and downstream deployment risks. Regulators have signaled that the first wave of inspections will target chatbots and recommendation engines used by minors.
This is the moment the rulebook stops being a proposal and becomes a product requirement.
Non-compliance can draw fines of up to 7 percent of global annual turnover, a ceiling that has focused boardroom attention across the sector.
